Journey Maps

I use journey mapping during the synthesis phase of a design process to visualize key themes in the data.

I created this journey map for the Johns Hopkins School of Nursing Community Aging in Place Program (CAPABLE). This journey map helped me better understand the paint points and opportunities for deepening impact within a nurse’s process of joining and then becoming a veteran of the CAPABLE program.

My preferred method of journey mapping is to facilitate community members through their own journey mapping process because I believe insights tend to be more relevant when they come from the end users themselves.